How Mode 13 helped whg deliver an unforgettable colleague conference

When whg (Walsall Housing Group) approached Mode 13 to launch their 5-year strategic business plan, they wanted something more than just a typical conference. They needed an event that would engage their colleagues, inspire them, and, most importantly, make them feel deeply connected to the vision for the future. With that in mind, we set out to create an unforgettable experience that would deliver just that.

The challenge: Communicating a strategic vision in a memorable Way

The primary objective of this event was clear – bring whg’s new business plan to life in a way that would captivate the workforce. The goal wasn’t just to provide information but to build a strong sense of ownership and responsibility across the organization. With a diverse audience ranging from entry-level staff to senior management, the event needed to be engaging and accessible to all.

But there was more to it. We also had to manage various stakeholders, balance high-energy activities with moments of reflection, and ensure the creative vision was aligned with whg’s corporate identity. It was a challenge we were excited to tackle head-on.

Mode 13’s creative solution: Bringing “On Track to 2030” to life

Drawing inspiration from major global events like the Olympics, we designed an experience that blended high-energy interaction with meaningful reflection. We coined the event theme “On Track to 2030,” and the concept revolved around bringing the business plan’s key pillars to life through engaging and interactive elements.

Event highlights:

• Sky Sports Studio: To showcase whg’s data analysis in an exciting, visual format.
• Basketball Court Experience: This wasn’t just about the game; it was about sustainability. Attendees participated in fun, physical challenges that directly connected with the themes of sustainability and the future of WHG.
• Silent Disco Gallery Experience: Participants explored whg’s strategic plan through interactive stations, contributing ideas in real-time, further reinforcing the idea of collaboration.

These activities weren’t just entertaining – they were designed to foster deeper understanding and engagement with the business strategy.

The execution: Flawless delivery from start to finish

From start to finish, Mode 13 was responsible for the entire creative and technical execution. We provided full event production, including AV support, sound, lighting, and even the custom design of interactive media. Behind the scenes, we worked closely with the WHG team to ensure everything was perfectly aligned with their vision.

The event was designed to blend in-person excitement with digital connectivity, ensuring that no matter where colleagues were, they could engage seamlessly. It wasn’t just about the physical space – it was about creating a holistic experience that communicated WHG’s mission in a way that felt authentic and inspiring.

The impact: Engaging and inspiring whg’s workforce

The feedback from whg was overwhelmingly positive. In a post-event survey, participants noted feeling more connected to the company’s long-term vision and more engaged with their roles in driving the strategic plan forward. They understood the five key pillars of the business plan and were excited about what lay ahead.

Here’s what whg had to say:

“We were incredibly pleased with how Mode 13 brought our vision to life. Their creative approach and attention to detail made our strategic plan come alive for our colleagues, ensuring they not only understood but were inspired to take ownership.”

Why it worked: Creativity meets strategy

This project shows what happens when creative vision and strategic planning come together in perfect harmony. Mode 13’s ability to take a corporate strategy and bring it to life in a highly engaging and interactive way was key to the success of the event. We didn’t just want people to leave knowing the company’s goals – we wanted them to leave feeling empowered to help shape whg’s future.

At Mode 13, we’re passionate about creating unforgettable event experiences that don’t just inform but inspire. If you’re looking to make your next event truly impactful, get in touch with us today, and let’s make something extraordinary happen.